Engaging the Media

Recruit media influencers to help celebrate the successful state and district partnerships that increase the effectiveness of candidates in high-need schools and to improve recruitment by drawing candidates to teach in them. 

Reach out to the media to encourage journalists, bloggers, and reporters to engage with equity data and accurately report on related issues.

Annually, teachers in Chicago are presented with the Golden Apple teaching awards during a black-tie event. The Golden Apple organization and the Chicago media team up to air the ceremony for the community. Although the content does not reflect purely issues of inequitable access, it provides an example of strategic ways to engage with the media to share education successes. 

In 2010, Charlotte-Mecklenburg (in North Carolina) prioritized the equitable access to effective teachers in the school district as a key objective in its overall goal of providing effective educators for all students. Specifically, the school district called for high-need schools to have teachers and administrators with the same experience and degrees for teachers in schools recognized as Schools of Excellence and Distinction.